The rise of technology companies continues all over the world. Technology companies are at the forefront of the fastest gains in value globally. These companies, whose owners play head-to-head on the world’s richest list, are also at the top of the trust list.
TURKEY IS ABOVE THE WORLD AVERAGE
In Turkey, this worldwide trend continues on a similar plane. While technology companies are in the first place as the most trusted sector in our country, a rate above the world average stands out. Among the countries with the highest confidence in technology companies, China and India are in the first two places.
DO THEY DO THEIR BEST WORK?
According to IPSOS Trustworthiness global research data, consumer participation in the issue that companies in the technology sector do their job well is over 50% both in the world and in Turkey.
Although there have been big question marks and debates on this issue recently, especially after Elon Musk’s purchase of Twitter, the issue that technology companies are still well managed draws attention as the second most trusted issue for consumers.
DO THEY FOLLOW THEIR PROMISES?
Technology also comes to the fore in transparency and fulfilling the promise, which is another of the most important factors affecting the trust index. The most important factors affecting trust in a sector / institution are fulfilling their promises with 36% and being open and transparent with 35%. In Turkey, the same subjects are listed in the first 2 places with higher scores. Unlike the rest of the world, the fact that it follows environmentally sustainable policies stands out as a more important issue for individuals in Turkey, while the product price / value relationship stands out as a subject that is given less importance compared to the rest of the world.
PHARMACEUTICAL COMPANIES LEFT BEHIND IN TURKEY!
When we look at the confidence index figures around the world, the most trusted sector is pharmaceutical companies with only 34% share. Technology and food and beverage sectors stand out as companies that share the second place with 33% worldwide.
However, a completely different order is observed in Turkey. Technology companies are at the top of the confidence index with 40%, which is much higher than in the world, while the banking sector takes the second place and the energy sector takes the third place with 36%. Confidence in pharmaceutical companies remains at 32%, unable to place them in the top three in Turkey.
SOCIAL MEDIA IS BEHIND
Although technology is a pillar of the research, social media companies were gathered under a separate heading, and these companies were at the bottom in terms of reliability. Both worldwide (22%) and in Turkey (24%) social media companies received the lowest reliability scores!
“INDIA AND CHINA CRITICAL FOR THE FUTURE!”
Sidar GEDİK, CEO of Ipsos in Turkey, said, “The rate of those who think that technology companies do their job well and are well managed while doing this is above the average of countries. Also, when we compare them with European countries, it is higher than all of them. Two important parameters of trust are keeping promises and transparency. Respondents from Turkey express a more positive opinion on technology companies than the average of countries on the subject of technology companies.One of the points that interests me is that seven out of ten people from China and India who participated in the research evaluate technology companies as true to their word and transparent. I wonder what the future will bring if billions of people in these two giant countries that make up the world have such a strong sense of trust in technology companies? he said.